Paid Search Advertising or Pay Per Click (PPC)
Search engine marketing, also known as SEM, can be an effective way to achieve your business goals. The reason we say “can be” is that Paid Search and PPC can also burn cash quickly unless well-managed. All industries are becoming more competitive as new players enter the market and build their own digital presence. Smart advertising online will help to promote your products and grow your business.
SEM uses keyword research, competitive analysis, PPC and other services that can increase search traffic to your site. It also involves utilizing paid advertising on various social media platforms to promote traffic and conversions as well.
Basics of Search Engine Marketing
It is estimated that more than 70% of new visitors to a website find pages that match their goals through search engine listings.
Search engine marketing includes multiple approaches to display ads for your business to only highly targeted users who are searching on Google, Yahoo and Bing for your product or service. Various strategies can be used to spend money efficiently and maximize conversions. Conversions are usually defined as a phone call or a form submission. Tracking of the results is key to effectively measure ROI, which is crucial to any campaign.